
When I left my full-time job to start SV Branches, I didn’t have a roadmap. I had a laptop, a handful of contacts, and a lot of belief that I could build something of my own. Looking back, that’s really what it was: stepping out on faith and taking the plunge. I didn’t have every answer lined up before I jumped, and I don’t think anyone truly does. What I didn’t fully understand yet was just how much entrepreneurship would ask of me, in ways no job ever had. Six years in, I’ve learned that building your own thing is its own particular mix of opportunity and obstacle, and I think it’s worth being honest about both sides.
Before You Take the Plunge
If you’re thinking about starting something of your own, here’s what I’d tell you before you tell anyone else your plans.
You have to be 100% committed, or don’t do it. Entrepreneurship has a way of finding the cracks in half-hearted commitment and widening them. This isn’t something you can do halfway and expect it to work out. If you’re not all the way in, it’s better to know that now than six months into a lease you signed or a team you hired.
If you’re able to, I’d suggest keeping a full-time position for as long as you can, especially for things like health insurance. There’s a version of the entrepreneurship story that glamorizes quitting your job on day one, and for some people that’s the right call. But there’s no shame in building your thing on nights and weekends until it can actually support you, benefits included. Walking away from health coverage is a real cost, not just a footnote, and it’s worth planning around rather than ignoring.
Beware of the financial risks, especially during downtimes and in a bad economy. Business doesn’t grow in a straight line, and neither does the economy around it. The plans that only work when everything goes right aren’t really plans. Go in with your eyes open about what a slow season or a downturn could do to your business, and build some room for that before you need it.
Be prepared for the tough times. They’re coming, not as a possibility but as a certainty. The only question is whether you’ve braced for them or you’re caught flat-footed when they show up.
And have a good support system, including other entrepreneurs you can talk to about the ups and downs. I don’t know that I would have made it through some stretches without people who understood exactly what I was carrying, because they were carrying something similar. Find your people before you need them.

The Pros
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- You control the vision. No one is going to build the thing you’re imagining except you. For a long time, I was told to get the degree, get the good job, and be grateful. Entrepreneurship flips that. I get to decide what SV Branches stands for, who we serve, and what kind of company culture we build. That kind of ownership is powerful, and it’s something a paycheck alone can never give you.
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- You can build wealth on your own terms. Owning a business is one of the few paths that lets you build equity you can pass down, rather than a paycheck that stops the day you stop showing up. That’s not a small thing. That’s a fundamentally different way of thinking about what it means to leave something behind for your family.
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- You become the example you needed. When people watch you build something from nothing, you’re not just running a company. You’re proving something is possible to people who are wondering if they can do it too. There’s real power in walking into a room and being the example instead of waiting for one.
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- You build a network that reflects your values. As a founder, I’ve had the chance to work with organizations like EdLoC and countless others whose missions I actually believe in. I get to choose partners, clients, and vendors who share my values, rather than just falling into whatever network I happened to inherit.
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- You can create jobs and opportunity where you live. Every time I bring someone onto my team, I know I’m not just filling a role, I’m creating economic opportunity that ripples outward into their life and their family.

The Cons
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- Access to capital is genuinely harder than people think. Whether it’s a bank loan, an investor, or a line of credit, funding a business almost always takes longer, costs more, and requires more creativity than the pitch decks make it look like. I’ve had to get resourceful about funding in ways I never expected when I first started.
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- You carry the weight of being “the one” in the room. As a founder, you often are the strategist, the salesperson, the accountant, and the person who has to make the hard calls, sometimes all before lunch. That pressure is real, and it’s exhausting in a way that has nothing to do with any single task on your list.
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- The network gap is real. So much of business still runs on relationships, warm introductions, and rooms you get invited into. If you don’t already have those relationships, you’re starting several steps behind, and you have to build them from scratch while others are inheriting theirs.
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- Mental health takes a hit. I’ve written before about my own journey with anxiety after starting this business, and I know I’m not alone. Founders often carry financial pressure and the weight of everyone counting on them, with fewer built-in support systems than a traditional job provides.
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- You will face doubt you can’t always explain away. Sometimes it’s a client who’s surprised by how young or small your team is. Sometimes it’s a “no” that doesn’t come with a clear reason. It’s not always overt, and that ambiguity is its own kind of exhausting because you’re left wondering whether it was about the work or about something else entirely.
And Then You Grow, and the Stakes Change
Here’s something nobody warned me about: growth doesn’t make these challenges smaller. It makes them bigger and faster. When you’re small, a cash flow hiccup is annoying. When you’re scaling, it’s dangerous. Every new hire, every new contractor, every new client you bring on changes the timing and size of the money moving in and out of your business, and a gap that used to be a few thousand dollars can turn into tens of thousands almost overnight, simply because you added capacity.
The part nobody tells you when you’re excited about landing a big new client is that the people doing that work need to get paid on your normal schedule, whether or not the client has paid you yet. If you bill in arrears, which a lot of service businesses do, you might be paying out a full month of new payroll before you’ve collected a single dollar for it. The bigger your team gets, the bigger that upfront cost becomes, and the longer you’re floating it out of your own pocket.
A few things I’ve learned to watch for as we’ve grown:
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- The gap between paying people and getting paid gets wider before it gets narrower. New headcount means new payroll costs immediately, but the client relationship and payment habits take time to establish.
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- Your slowest-paying clients matter more as you scale. One slow payer is an inconvenience with five clients. With twenty, a handful of slow payers can tie up a meaningful chunk of your working capital at any given time.
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- A cash cushion isn’t optional once you’re scaling. Growing businesses need a real reserve, sized to your actual worst-case gap between paying your team and collecting from clients, not just a comfortable-sounding number.
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- Fixed pay schedules don’t bend for anyone, including you. Your team deserves to be paid reliably, which means the responsibility to manage the gap falls entirely on you, not on the people you employ.
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- Growth is a good time to revisit your billing terms. Invoicing the way you did with three clients might not fit a business with thirty. Billing more frequently, invoicing in advance instead of arrears, or tightening payment terms are all worth reconsidering.
I’ve talked to founders who took on new clients they were genuinely excited about, only to find themselves scrambling to make payroll a few weeks later, not because the business wasn’t doing well, but because growth changed the shape of their cash flow faster than they adjusted for it. That’s not a failure. It’s just what happens when nobody tells you that scaling changes your financial rhythm, not just your top line. This is exactly why the financial risk I mentioned earlier doesn’t go away once you’ve made it past the early days. It just shows up in a bigger, more expensive way.
Where I’ve Landed
I won’t pretend the cons don’t sting, or that growth makes any of this easier. Some days they sting a lot. But I keep building because I believe the pros are worth fighting for, and because I know that every founder who succeeds makes the next one’s path a little easier. We are slowly changing what’s possible for the people watching and wondering if they can do this too.
If you’re a founder reading this and you’re in the thick of it right now, I want you to know the hard days are real, and so is the possibility on the other side of them. Build your network deliberately, and don’t try to do this without people around you who get it. Know your actual cash flow gap, not the one you’re hoping for, and build your reserve before you need it, not after. And don’t wait for permission to take up space in rooms you weren’t handed a key to.
Stepping out on faith doesn’t mean stepping out blind. Go in with your eyes open, your commitment all the way in, and your people around you, and you’ll be able to handle whatever this journey puts in front of you.


Gordean Sanders
This was good!!! Thank you for this.
Shawn V. Branch
So glad you enjoyed it. Thanks for reading! SVB